Dongguan LAURA City Landmark

In July 2023, renewal is underway!

In order to welcome the 13th China International Film and Television Animation, the copyright protection and trade fair will be held in Dongguan, and Dongguan will be awarded the title of "China's Fashion City"

For the arrival of this grand event, the LAURA urban landmark in Dongguan is going to put on a new outfit!

New color scheme | New trend

We have prepared a new surprise for everyone

Continuing to unlock "new" trendy check-in spots

Photographer/Li Qun 

As one of the youngest cities in the country, Dongguan has an average age of 33.4 years for its permanent residents.

In response to the consumption trend of the "Z era", Dongguan has rapidly developed its trendy toy industry in recent years, relying on industries such as animation, toys, and clothing. It has become a global hub for trendy toys and is reshaping the city's intellectual property.

At Hyde Square in Dongguan, there is a sculpture of a little girl holding a basketball, standing tall in the center of the commercial district and gazing into the distance, attracting a continuous stream of people. This basketball baby named LAURA,

It is the iconic trendy IP of Dongguan. It is also one of the works created and implemented by the Dingyi Dream Factory team.

The image of the LAURA basketball girl showcases the vitality and cultural freedom that Dongguan embodies, and vividly interprets the city's calling card.

In 2023, in order to welcome the 13th China International Animation Expo and celebrate the title of the only "China's trendy city of play", Dongguan,

LAURA Basketball City is once again revitalized. The brand new color scheme, just like the image of this city, is bold and fashionable, carrying the trend to the end.

The LAURA urban landmark, built in May 2021, is the initial appearance.